Calculator Mode
Performance Scenario
Worst-Case
High CPL · Low conversion
Industry Average
Average CPL · Average conversion
Best-Case
Low CPL · High conversion
Optional Inputs
Conversion Rates (Adjustable)
Cost Per Funded Install
$1,444
Total marketing cost to acquire one paying customer
Cost Per Appointment
$217
Per qualified homeowner sitting with your rep
Monthly Funded Installs
4
Paying customers this month at current budget
Leads Generated
77
Homeowners who responded to your ad
Cost / Lead
$65
30%
sit rate
Appointments Set
23
Qualified homeowners at the kitchen table
Cost / Appointment
$217
15%
close rate
Funded Installs
4
Paying customers - deal signed, funded
Cost / Funded Install
$1,444
Return on Ad Spend
4.2x
For every $1 you spend on ads, you get $4.20 back in revenue
Monthly Gross Revenue
$21,000
Total revenue from funded installs this month
Gross Profit After Ads
$16,000
Gross revenue minus your total marketing cost
Math says go.4.2x ROAS
At $6,000/deal and a 4.2x return, this campaign pays for itself before the month ends.
Revenue Walking Out the Door This Month
What your sales floor is leaving on the table - assuming 80% of unclosed sits passed your friction filters.
Qualified But Unclosed Sits
20
Revenue Left Behind
$118k
at $6,000/deal - this month alone
A 5% improvement in close rate recovers $6,923 in additional revenue this month.
Market CPL Benchmark Reference
2025-2026 Solar TPO/PPA
| Market | Best-Case CPL | Average CPL | Worst-Case CPL |
|---|